UBC Vehicle Fleet Livery Program
The University of British Columbia*
UBC Building Operations
The UBC Fleet Livery Program was an opportunity to unify the visual landscape in the UBC public realm. Vehicles and equipment are omnipresent on the UBC main campuses and service is a key touchpoint across students, faculty, staff and the UBC Community. Building Operations and Facilities Management needed a design system for fleet graphics that would establish a strong campus presence, engender institutional pride and accommodate an expanding fleet of vehicles that ranged from electric bikes to garbage trucks. In the absence of a visually unified system, opportunities for profile, efficiency and savings were being lost. This was not a decal project, what was required was a sustainable visual identity and implementation program.
Any design solution had to address communication and implementation challenges. The first challenge was to develop a visual strategy for an expandable system that would identify UBC vehicles and equipment in a visually consistent way, reflective of a tier one global institution. The second challenge was to make the process efficient. The graphics had to scale for all vehicle types. The graphics also had to be fabricated and applied in the UBC Sign Shop rather than outsourced. Because of the existing demands on this unit, the solution had to look good but be relatively easy (and consistent) to implement. The specification colour for all new fleet vehicles ordered by Building Ops is white and in this pairing of economy and design, the new graphics use only one colour: UBC Blue. Vehicle templates include a finite range of UBC Brand Unit Signatures, UBC Brand Short Signatures and short form UBC Identifiers, as well as a promotional style for special vehicles.
Key Communication Opportunities
Key Criteria for Implementation