A B O U T a r l e n e A N D s e l f A r c h i v e
I’m a designer, design strategist and author living in Vancouver, British Columbia.
a r l e n e is a space for me to share creative projects that encourage transformation across the continuum of human experience. I’ve collaborated on countless communication projects in both the public and private sectors. At some point, the volume of professional work has become too cumbersome to share on a website and, frankly, maybe not all that critical.
We live in a world driven largely by economics and the reality is that so many of my favourite projects were significant not for financial reasons but because I really believed in them. From early in my career I focused on projects for the public good—long before design for the public good became fashionable. In fact, I named my first consultancy PUBLIK Information Design Inc. and penned a mandate to serve socially responsible clients, responsibly.
a r l e n e samples recent work as well as archives from past projects that are meaningful for me because the people, the communication challenge and/or the ideas were stimulating. Whether profound or playful, macro or micro in scope, these projects have been catalysts for constructive change.
selfArchive is a monthly column published by arlenecotter.com about being human in the present moment, aka . . . Now.
P R O F E S S I O N A L P R O F I L E
Designer and Consultant
The diversity of my design projects reflects solid experience and an integrative approach to design. I’m always interested in working with people who are passionate about what they do. Please contact me to discuss opportunities for professional projects. I live and work in Vancouver, British Columbia, Canada.
Collaboration with multidisciplinary teams at an enterprise level in the design and delivery of branding and communication projects that raise consciousness, create value and serve communities |
Design Director, Strategist and Creative Consultant | Broad experience in the conceptual development, creative direction, writing and management of programs for both the public and private sectors | BDes Communication Design (ECUAD) | MDes Inclusive Design (OCADU 2 terms) | Studio Principal, Multidisciplinary Design Firm Partner, Sessional Design Instructor Emily Carr University of Art + Design | Enterprise-level Strategies, Workshops and Presentations | Five years Design Management for tier one Higher Education (University of British Columbia) | Information Design | Branding, Systems and Program Design | Numerous awards for communication and environmental design include: Communication Arts/AIGA/SEGD/Applied Arts/Lotus /Georgie/International Council of Shopping Centers/National Post Design Exchange Effectiveness in Design/Fine Paper Mills/Sappi Fine Paper Ideas That Matter/SAM /HOW/CASE/UCDA |
A systems thinker, I like big, messy and difficult communication challenges. As a designer, design strategist and author, I’ve collaborated on countless communication projects in both the public and private sectors.
I understand and enjoy developing integrated communication applications across diverse digital and print media, including enterprise level presentations and workshops
Design and delivery of integrated communication frameworks
Branding Systems and Programs
Visual Identity | Design Guidelines
Signage and Wayfinding | Vehicle Livery | Booths/Exhibits | Architectural Colour Guidelines | Site Graphics
Presentations and Workshops
Presenter | Workshop Facilitator | Sessional Instructor | Visual Presentation Materials and Decks
Informational and Promotional Materials
P E R S O N A L P R O J E C T S
As a designer, I am interested in order. My work is informed by a capacity to find patterns in abstraction and to distil complexity. Synthesized of words and images, my projects reflect awareness, creativity and transformation.