Healing Communications . . .
Whether sharing medical research from the University of British Columbia, a leading global university (print and digital ads), wayfinding through a Vancouver General Hospital construction zone (wayfinding signage) or empowering patients with a cancer primer (published book), these communication design projects all support a commitment to health and healing.
Project
From This Moment On:
A Guide for Those
Recently Diagnosed
with Cancer
Client
Penguin Random House
Communication Challenge
The moment of cancer diagnosis is a powerful moment to alter the healing journey. It’s a critical window when plain talk can be invaluable for the future well-being of anyone diagnosed with cancer, regardless of their gender or age. While many valuable books about cancer have been published, few provide a basic primer for the newly diagnosed patient. More comprehensive resources may be useful once a person is more emotionally, physically and psychologically ready to concentrate and absorb detailed content about their specific cancer diagnosis.
Solution
A primer for new cancer patients, their caregivers and loved ones.
From This Moment On offers its hand to anyone dealing with cancer. Following a positive cancer diagnosis, you may feel overwhelmed and uncertain about the future. From This Moment On walks you through the stages of illness, treatment, and recovery. It shows you how to accept and move through your anxiety or pain; to gain a sense of control; to find people who can help; and, most important, to decide how you want to live the rest of your life. Open the book to any page and find something of value. Soak up its wisdom in an hour. Or return to it again and again for encouragement and solace. From This Moment On will prove a calm and forthright companion on one of life’s most challenging journeys. Cancer is an ordeal, but it is also an opportunity. Exactly what kind of opportunity will be up to you.