There are ways to extend the reach of any communication project. Begin by considering how the project can build on existing assets or embed new opportunities for future communications. In a world where new style rules, timelines and shelf life can be short. Sometimes this creates fragmentation and a lack of continuity. It can be valuable to re-purpose assets and connect them in new ways. First, it can build visual equity and second, it can save money. It’s not that new isn’t valuable, it’s that there may be more to mine before moving on.
Granville Island Legacy Communications