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P R O F E S S I O N A L    P R O F I L E


Designer and Consultant

The diversity of my design projects reflects solid experience and an integrative approach to design. I’m always interested in working with talented people. Please contact me to discuss opportunities for professional projects. I live and work in Vancouver, British Columbia, Canada.

Contact Arlene


Experience

Collaboration with multidisciplinary teams at an enterprise level in the design and delivery of branding and communication projects that raise consciousness, create value and serve communities | Design director and creative consultant | Diverse background as a design strategist and writer | Broad experience in the conceptual development, creative direction and management of communication programs for both the public and private sectors | Information Design | Branding Systems and Program Design | Enterprise level Workshops and Presentations | 5 years design management for tier one Higher Education (University of British Columbia) | Studio principal, multidisciplinary design firm partner, sessional design instructor and author | Numerous industry awards for communication and environmental design


Motivation

A systems thinker, I like big, messy and difficult communication challenges. As a designer, design strategist and author, I’ve collaborated on countless communication projects in both the public and private sectors.


Professional Focus

I understand and enjoy developing integrated communication applications across diverse digital and print media, including enterprise level presentations and workshops

Design Strategy
Design and delivery of integrated communication frameworks

Branding Systems and Programs
Visual Identity | Design Guidelines

Environmental Design
Signage and Wayfinding | Vehicle Livery | Booths/Exhibits | Architectural Colour Guidelines | Site Graphics

Presentations and Workshops
Presenter | Workshop Facilitator | Sessional Instructor | Visual Presentation Materials and Decks

Informational and Promotional Materials


P E R S O N A L   P R O J E C T S

As a designer, I am interested in order. My work is informed by a capacity to find patterns in abstraction and to distil complexity. Synthesized of words and images, my projects reflect awareness, creativity and transformation.